A Little Bird is a brand activation agency based in Los Angeles and London. For the blog section of the website, I wrote a piece on how fitness brands can effectively market to audiences.
“We now know that Steve Jobs had it right when he insisted, against skepticism from pundits at the time, that Apple open brick-and-mortar stores. Retail brands that specialize in fitness wear need to ignore the calls of the “death of retail” and apply a similar philosophy.”
Check out the full piece online here.